On Tuesday night I had the privilege of attending a private party at the Molson brewery put on by Molson. Molson decided to have a little get together with some of the local social media individuals and bloggers, and while pounding back a few beers. The event was called Brew 2.0, and it took place down on Burrard Street at the big brewery.
I’ve actually never been inside a brewery before, and it was a really cool experience. It’s amazing how many beers Canadians are consuming every minute, something you get a sense of as the machines pump out cans of Rickard’s Red and Molson Canadian.
I met a lot of great people during the event, including Geoff Molson (the great-great-great-great grandson of the inventor of Molson Canadian) and Gord Rickards, the talent behind Rickard’s Red. I also got to finally meet Meghan, Andy and Tonia, who, coincidentally, all look like their Twitter photos, something I pointed out after a few drinks.
All in all it was a great event, and I’m happy that more and more large corporations are embracing bloggers and social media experts in addition to traditional media individuals. Plus, sitting around and having beer with a bunch of good natured people is always a ton of fun.
Molson also couriered everyone a twelve pack of Rickard’s the day after the event, along with a thank-you card. Thankfully I now know that beer shouldn’t be put sideways in the fridge, so sometime this weekend I’ll crack a few beers and remember all the great people I met on Tuesday, all the while earning a nice hangover.
Shouldn’t be put sideways? Please elaborate. 🙂
I’d like to know too! I always put my beer sideways…
If you’re going to drink them soon, then it’s fine sideways….if they may be there awhile (days or longer) you may want to stand them up instead.
During the tour, the brewmaster explained that air is beer’s worst enemy and the amount of air inside a bottle while standing up only touches a small amount of beer versus when laying down, it touches more of the beer and that’s bad.
Maybe they should seal the bottles better… 😀
There’s a certain amount of air you can’t get out of bottles, and it’s that little patch near the top of the seal. They don’t have that problem in cans because they flush them with CO2 before sealing.
Just another reason why cans are superior to bottles. 🙂
I prefer keg beer over bottles, and bottles over cans. But cans have to do sometimes, and are the preferred choice when camping.
Good to know! Thanks 🙂
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