Why The Silence, Rogers?

Last modified on June 10th, 2008

Dave summed up the sentiment behind this post with one of his recent Flickr photos:

While most of Canada is ecstatic for the release of the iPhone in Canada, one company seems rather mute about the whole event. Ironically, that company is Rogers, the only company that has the technology to actually bring the iPhone to Canada. As Dave pointed out, the Apple website has been updated to reflect all the available information regarding the iPhone in Canada. Roger’s unfortunate marketing campaign involves what exactly? A simple teaser, like we’ve all been living in a cave and have absolutely no idea what’s coming out next month.

As I’ve mentioned before, I’m fairly certain Roger’s data plan will be overpriced, which is why I suspect they are holding out as long as possible before revealing it to Canadians.

3 responses to “Why The Silence, Rogers?”

  1. Jess says:


    Rogers seems to take it’s marketing and communications techniques from a large flightless bird.

    The head in the sand technique is sooo last decade.

    Your post reminded me of a video on rogers customer service out of Vancouver. http://youtube.com/watch?v=U4wWTNo3Zj0


  2. Andrea_R says:

    A guy out here in NB tried to pre-order a phone today, and is a current Rogers customer. I thought it was a pretty good story.


    And by good I mean “holy crazyness Rogers!”

  3. A.J.Rowley says:

    I think they’ll prove you right on this Duane, unfortunately.

    That and I think they’re intimidated by Apple and suffering through some grief trying to reconcile that with their usual overconfidence.

    Like the last line in this report:

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