Google Adwords — How Do People Do It?
Written on Feb 9th, 2010
I’ve been playing around with Google Adwords a bit, experimenting with a few basic campaigns to figure out how it all works. I was partly inspired by a friend of mine who drove some traffic to his retail store here in Chilliwack using a Facebook Ad campaign over Christmas. The part that I don’t really understand is how Adwords is a good investment at the CPC prices they charge? For example, I was trying to target Vancouver Stock Photography using an adwords campaign. After playing around with a few keyword combinations, it quickly became obvious that the average CPC for something that targeted was between $1.50 and $2 a click. Sure, if you just put something generic up there the CPC usually goes down. But that means you’ll have a lot of people on your site that aren’t entirely interested in what you have to offer, especially if you’re a […]
