When I posted about the iPhone 4 a few weeks ago, a few people thought I might be smoking crack to think that people buying unlocked phones would have any impact on the cell phone industry in Canada. While that still remains to be seen, Rogers just announced that they’re willing to sweeten a 3 year contract by $100, which in my mind is a direct result of the lack of people signing up (or extending their current contract) to a 3 year contract compared to previous iPhone launches. Obviously that’s just my gut feeling, but it’s in line with my previous thinking regarding people wanting to jump from contracts, and the cellular industry’s attempt to keep people in them.

You can read about it here.